Master of Arts - Fashion Communications

Program Description MA Fashion Communications provides the essential conduit between fashion organisations and their consumers, stakeholders, and the wider fashion environment. This subject area combines visual, audio and written media to communicate the creative essence of the fashion industry. The course aims to prepare students for a career within the fashion industry in roles as diverse as fashion journalism, PR, advertising, trend prediction, fashion styling and art direction, digital and social media management, and visual merchandising management.

The curriculum develops the key knowledge and skills that will support students' career as a fashion communications specialist, and includes an examination of the international and cultural contexts to which fashion communication concepts respond and relate. Students will examine emerging market insights, which will enable them to devise and manage communication and promotion strategies. Students will be supported to develop research skills, the application of theory, critical and analytical skills, and to devise creative and commercial concepts.