Year One Foundation Program in Business - Transfer to Bachelor of Commerce - Marketing (Optional Co-op)

When students join the University of Alberta’s Year One Foundation Program, they become U of A students from day one. They receive academic support that prepares them to enter a bachelor’s degree program in their second year, along with a “soft landing” to studying in Canada.

The University of Alberta’s Year One Foundation Program represents the first year of a four-year bachelor’s degree. It is designed for students who have course deficiencies and do not yet meet the academic entry requirements for their chosen degree program. Upon successful completion of the program, students progress directly into the second year without losing time on their path to graduation.

Why study this program? Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.

The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, students will participate in managerial cases, group projects, and market simulations. They'll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing students to engage in sophisticated marketing practice.

Why study at the University of Alberta? The Alberta School of Business offers one of the largest BCom programs in Canada, with five different degree types, 11 majors, and many opportunities for specialization and work experience, including student clubs, business incubators, case competitions, study abroad programs, and more.

Courses are built around group and project work, and professors are award-winning teachers and experts in their field who will challenge students to put ideas into practice as they work towards their personal career goals.