Master of Science - Marketing Management

The MSc Marketing Management at Derby provides an advanced understanding of consumer decision-making, marketing communications, branding, and customer satisfaction within a global context. The programme integrates practical learning, allowing students to work on real projects for businesses to contribute to their strategic development and future success. Opportunities for professional internships with local companies further deepen industry insights and enhance career prospects. The teaching team comprises experienced marketing professionals and researchers, including those pioneering new approaches in market sensing. The diverse international student cohort enriches learning through the exchange of global business perspectives.

This highly regarded programme is designed to elevate marketing knowledge to a strategic level, meeting the expectations of leading employers worldwide who increasingly value specialist qualifications such as an MSc in Marketing Management. The curriculum provides a comprehensive understanding of core marketing concepts and encourages application within realistic business scenarios. Students build expertise in creating and implementing strategic marketing plans and managing brands, while the programme fosters creativity to address marketing challenges with innovative solutions. Each module incorporates an international dimension to enhance global perspectives and develop both practical and strategic skills beyond operational marketing functions.

The MSc Marketing Management is developed and delivered in collaboration with respected local, national, and international companies and organisations across sectors including retail and the not-for-profit domain. Students engage with industry experts through guest lectures and masterclasses, gaining first-hand insight into marketing practice across diverse organisational cultures. Professional networks are further extended through events such as industry conferences, entrepreneurial showcases, and the University’s annual Marketing Festival, which features leading national marketing professionals and explores emerging trends in the sector. Alumni regularly return to share experiences and contribute feedback, informing the ongoing development and refinement of the programme.