Big Data allows users to visualize past, present, and future patterns by linking and presenting information in meaningful ways. Data Analytics offers deeper insight into the meaning of data sets by telling the story behind the information. This enables stakeholders to make more informed decisions, predict trends and better understand the needs and sentiments of customers. This program provides students with a unique blend of theoretical knowledge and applied skills. Students learn how to collect, curate, manipulate, encode, and store data sets so they can be analyzed and mined in such a way that they can be reused and repurposed to solve challenges that don’t yet exist.

Graduates of this program are able to collect, organize and correlate data for a wide range of industries including government, applied research, human resources, health care, and sales and marketing. Leveraging prior background, skills, and experience, students may be employed in roles such as Data Analyst, Data Visualization Developer, Business Intelligence (BI) Specialist, Analytics Specialist, BI Solutions Architect or Business Analytic Specialist.