Bachelor of Marketing (106706G)

Students who dream of a career as an Advertising Manager, Advertising and Marketing Professional, Public Relations Professionals, Marketing Assistant/Marketing Coordinator, Account Manager, Market Research Analyst, Media Advisor, Brand Manager, Customer Success Manager, Digital Marketing Manager, SEO Specialist, this Marketing course is for them.

The Marketing course is ideal for students who want to learn theoretical knowledge of media and communications, as the course responds to the value and opportunities of marketing in the contemporary world.

Students will learn media and communications in its social, cultural, economic, and legal context, the breadth of marketing principles, the opportunity to apply knowledge and principles to professional practice, as well as developing awareness of how the marketing industry works.

Students will undertake fundamental units in digital marketing, marketing and advertising, media and society and critical thinking.

Students will graduate with the technical, organizational and creative skills necessary to work in a variety of environments. Through a focus on hands-on, project-based learning, graduates will also cultivate a commitment to social responsibility and collaboration across multiple units.

Collarts also offers students a variety of real-life industry experiences so that they are career-ready when they graduate. Students graduate with a well-rounded understanding of the media industry in Australia and overseas.