Double Degree - Bachelor of Arts - English & Bachelor of Business Administration - Marketing (Optional Co-op)

With a combined Bachelor of Arts/Bachelor of Management (B.A./B.Mgt.) degree, the students can explore a multitude of interests and careers. For example, if they are interested in managing an art gallery, they can major in art and general management. If sports marketing ignites their passion, students can major in kinesiology and marketing. The Combined B.A./B.Mgt. degree program takes five years (50 courses) to complete and leads to the conferral of two degrees. Bachelor of Management - Marketing

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

Students learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. They draw from fields such as history, English, political science, economics and sociology.

Bachelor of Arts - English

English is not just about the rhetorical and creative aspects of literature. It’s about examining history, culture, psychology, sociology, philosophy, and the human condition to determine what a text means in the context of when and where it was written, and how it relates to people today.

Language is the primary means by which people communicate their values, ideals, and vision. The study of English asks fundamental questions about literature and how people express themselves and interact with others. It is the science of communication and critical inquiry.

Students will learn how people use language in the world at large, and consider the functions, structures and significance of literature over time. They will develop an excellent foundation for a career in virtually any professional capacity due to the cross-disciplinary nature of this program.