Master of Science - Marketing Psychology

Program Description This interdisciplinary degree will develop students into a highly employable professional that stands out from traditional marketing and psychology graduates. Developed by a team of chartered marketers and psychologists, this degree blends scientific theory with marketing practices. Students will learn how to use psychological techniques to identify changes in consumer behaviour. This knowledge will help them create new marketing strategies to reflect the fluctuating consumer industry. Students will explore a range of consumer cultures and learn how cross-cultural differences affect branding, marketing and consumer behaviour. Covering contemporary disciplines such as digital anthropology, behavioural economics and neuro-marketing will help to develop a broad foundation of knowledge and skills. Students will attend a dedicated series of guest lectures from industry experts who will show how marketing psychology knowledge and insight are applied to real-world business situations. Students will also have access to a dedicated psychology laboratory, equipped with specialist testing cubicles and research facilities. In the final term, students will undertake a professional work placement where they will solve real problems in a professional organisation. This will be followed by a traditional dissertation. This unique degree is designed to give students the skills to work as a brand strategist or a senior market researcher in this fast-moving and exciting industry.