Bachelor of Commerce/Bachelor of Communication (Public Relations) (104740K)

Deakin University's Bachelor of Commerce/Bachelor of Communication (Public Relations) empowers students to solve commercial problems of the future in a world where reputation is everything.

Students will learn to think more critically as they gain a strong foundation in all aspects of commerce at Deakin University's world-class business school. The commerce stream will equip them with technical skills and professional capabilities to solve real commercial and community issues. At the same time, learn how to build, manage and change the reputation of brands and coordinate relationships between organizations, agencies and the public. Both degrees offer opportunities to get involved in hands-on learning including international and domestic internships, work placements, exchanges and overseas study tours. Enter the workforce with a unique skill set sought-after by organizations.

In this double degree, students will study a range of topics across both areas. Develop their business knowledge through one of the commerce majors: • Accounting • Economics • Finance • Financial planning • Human resources management • Management • Management information systems • Marketing.

At the same time, explore the complementary communication (public relations) component, to learn how innovative and ethical communication leads to meaningful relationships with stakeholders. Students will develop the capabilities to create inspiring campaigns and events, manage issues and become an adaptive communications expert.