Bachelor of Business Administration - Second Degree - Marketing (Optional Co-op)

The Dhillon School of Business can help students earn a second degree to broaden their knowledge or change their career direction.

This is an individualized program of 15 to 25 courses. Full-time students can complete the program in 1.5 - 2.5 years, and they may be able to accelerate their program by attending summer sessions. They have up to 10 years to complete the degree.

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs, guides the development of new products, services or communications strategies, determines prices, and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Students must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing. They must also be creative and show strong analytical abilities and have excellent communications skills (including listening).