International Foundation Year - Continue to Bachelor of Science - Business and Marketing (Honors)

Develop your marketing expertise to succeed in the rapidly changing world of business. Discover the role of business in society. Develop the principal skills and attributes needed to succeed in the marketing industry.

On the BSc (Hons) Business and Marketing degree, you’ll learn how companies operate in competitive markets. You'll also learn how they effectively communicate with consumers.

This course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers.

You'll learn about contemporary business and marketing challenges and opportunities. Work with expert academics, industry-leading guest speakers and explore careers in marketing.

Develop knowledge of the key functions of business and marketing. You'll learn the methods utilised to understand and communicate with consumers. The BSc (Hons) Business and Marketing degree provides insight into the key principles of marketing. This includes consumer psychology, responsible marketing and digital marketing tools and techniques.