Master of Science - Marketing with Advanced Practice

This programme will equip students with a clear understanding of marketing and business development, as well as key skills to help them become successful a leader in the global business arena.

With a total of 5.44 billion people using mobile phones in early 2023, equating to 68% of the global population (Digital 2023 Global Overview Report), strategic marketing for the digital world has become more important now than ever.

On this programme they will develop valuable marketing knowledge in areas such as strategy management, global marketing, and digital communications, combined with key transferable skills to help them become career-ready and achieve your goals. They will learn how to conceive, design and implement a substantial research project, enhancing lifelong learning skills for their professional development and future career.

The Advanced Practice option is perfect to gain valuable workplace environment experience and kickstart their career.

• Learn how to improve entrepreneurial marketing and business practice by understanding how to apply knowledge to complex business issues. • Explore digital communications and the ways in which SMEs approach marketing in a digital world. • Understand how to make the most of marketing opportunities through an innovation-focused approach. • Develop marketing analytics skills and boost their awareness of sustainability marketing. • Build practical knowledge with applied projects to prepare them for employment.

Advanced Practice

After completing their postgraduate modules, they will undertake a 15-week long internship, or applied consulting project, working with a real organisation on a live business problem.

Gain experience of a workplace environment and ‘real world’ issues Get career-ready by putting their learning into practice Please note if they undertake an internship this may be paid or unpaid.