Master of Science - Tourism Marketing Management (16-month)

Program Description This Master’s degree is a conversion course – intended for students who have not studied the subject previously, and ideal for graduates who would like to change subjects or career direction. It aims to establish their understanding of the principles of tourism marketing management, providing them with a framework to understand business development and marketing planning.

Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication.

Students will develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.

The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through close links with industry and an opportunity for students to engage in a full-time work placement. Students can also undertake a semester abroad as part of their course. Students can study in a range of countries worldwide at the end of the taught component of their Master’s degree.