The Data Analytics for Business program prepares students to visualize past, present, and future patterns by linking and presenting information in meaningful ways. The area of data analytics offers deeper insight and meaning of data sets for users by telling the story behind the information. This type of detailed and defined information enables graduates to effectively predict trends, understand the needs of customers, as well as make more informed business decisions.

Students will learn a unique blend of theoretical knowledge and advanced applicable skills. Students will also learn large scale data manipulation, how to collect, curate, encode, and store data sets, which can be analyzed and mined in ways that can be reused and repurposed to solve challenges and predict future patterns for business decision making. Students will gain critical thinking skills that demonstrate the ability to use existing and discoverable data to solve business problems.