Undergraduate Foundation Program + Bachelor of Arts - Strategic Communication - Advertising

Undergraduate Foundation Program WSU’s Undergraduate Foundation program provides additional academic and/or English language support and personalized advising to help students smoothly transition to full university study. Students are unconditionally admitted to the university and graduate in the same amount of time as direct-entry students – they are just provided with additional support courses. Bachelor of Arts - Strategic Communication - Advertising The major in advertising focuses on the skills needed to appeal to consumers effectively by designing and evaluating advertising initiatives using a variety of media platforms. Practical experience and internships are built into the program. Students will study the principles and practical applications of writing, market research, creative strategy, long-term relationship building, and management — and they’ll put them straight into practice by preparing media plans and strategy, writing copy, and helping plan and execute complete campaigns for the University’s TV, radio, and multimedia authoring properties. When students graduate, they’ll have true professional experience and plenty of real-world practice to build on.