Bachelor of Arts (Honours) - Marketing (N500)

The program brings marketing to life through inspiring, real-world experiences and is accredited by the Chartered Institute of Marketing. While studying in this program, students can develop into outstanding business professionals and explore careers they are passionate about.

In the highly dynamic and competitive world of marketing today, the program aims to equip students with much more than just marketing knowledge. Future employers seek a wide array of skills that the program develops from the first year. Graduates will leave with valuable hands-on experience that provides an advantage in interviews and in the workplace.

In the first year, students will gain an understanding of marketing within real-life contexts, along with essential digital marketing skills and management awareness in areas such as finance, people, and organizations. In the second year, students will apply this marketing knowledge to make strategic decisions, analyze different ways businesses operate globally, and begin to shape their career paths through selecting placements aligned with their personal interests and ambitions. In the final year, students will undertake an original supervised research project on a topic of their choice, complemented by a module designed to maximize their individual professional success.

Throughout the program, all coursework is anchored in today's business environment. Students will examine a range of organizations from small local businesses to leading global brands, as well as emerging trends in key marketing areas like customer behavior and digital communications.