Bachelor of Arts (Honours) - Creative and Cultural Industries - Art Direction (P990)

This course prepares students for a career in art direction in the creative industries. Students will develop practical, conceptual and analytical skills in visual communication to create effective advertising and visual identities for organisations and projects.

Students will learn to visualise, collaborate, experiment and project manage as they work on real-world projects with other students and industry professionals. Students will also develop their knowledge of the creative industries, exploring topics such as design thinking, branding and strategy for creative organisations. Students will have creative freedom and be encouraged to undertake non-commercial creative projects.

Students will also have lots of opportunities to work on live projects with creative companies and institutions, as well as being able to work with their classmates in Kingston's student-powered creative agency, Studio KT1.

Throughout the course students will also develop the commercial and organisational skills and understanding needed to work effectively in the creative and cultural sector. This degree prepares students for a career in art direction and advertising in creative enterprises such as fashion and media.