Students will immerse themselves in the complex and innovative field of marketing with a practical education that will teach them how to create a match between the needs and desires of consumers and the products and services of their organization. Learn how to identify and leverage opportunities in the marketplace; use a range of technologies to create compelling promotional campaigns; and develop effective pricing, packaging and distribution strategies.

The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing research & analytics, marketing communications, professional selling, to digital and social media marketing, and small business planning. Gain important insights into today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty.

A mix of individual assignments and group projects combined with practical in-class activities will allow students ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm students with a robust marketing tool kit and who will coach them to success.

Students will also get to practise their new skills in the real world with an 84-hour business work placement in Semester 4. Students find their own placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.