Master of Science - Marketing - International Marketing

The Marketing (International Marketing) MSc is designed for students seeking to enhance their understanding of global and multi-cultural marketing, preparing them for a career in a multinational organization. The course offers advanced instruction in both the theory and practice of international marketing, equipping students with a comprehensive grasp of research methodologies, marketing planning, and strategy. Participants will explore how cultural disparities, technological advancements, and the rapid growth of economies like Brazil, Russia, China, and India present various opportunities and challenges. Full-time students also have the opportunity to incorporate work experience into their Master’s degree through a year-long paid placement in the industry.

This program is a component of the Marketing MSc curriculum, where all students complete core modules before customizing their course with specializations and optional modules. Other variations within the Marketing MSc program include Marketing (Digital Marketing) MSc, Marketing (Social Marketing) MSc, and Marketing (Branding and Communications) MSc.