The Digital Marketing Diploma Program provides the necessary skills, knowledge and attitudes required of digital marketing technicians for today's global economy. Students acquire skills in monitoring, strategy, community management, SEO (Search Engine Optimization) (natural and paid), content creation, use of a CMS (Content Management System), UX (User Experience) and customer service. Program graduates may pursue careers as SEO (Search Engine Optimization) Specialist, Digital Marketing Director, Social Media Specialist, Communications, Director, Marketing Research Analyst, Email Marketing Specialist, Digital Marketing Lead, Marketing Copywriter, Content Specialist, and SEM (Search Engine Marketing) Specialist.