Foundation Studies Program (Standard) - Business (X0F:2) (0100808) + Bachelor of Business - Marketing (B3A) (002346B)

Program Description Foundation Studies Program (Standard) - Business (X0F:2) (0100808):

The Foundation Studies program is a direct academic pathway to first-year undergraduate degree study, or an equivalent. The program acts as a bridging course for international students who wish to study a university undergraduate degree course but who don’t yet meet academic requirements and/or have the English language skills for tertiary study.

To successfully complete the program, students must achieve a 50% pass in all units, including English.

Upon successful completion of the course, graduates can enter one of the University of Tasmania’s undergraduate degree courses.

Bachelor of Business - Marketing (B3A):

Studying a degree in Business will give students the knowledge and skills to take their passion and develop it into a career. Students can use the University of Tasmania’s connections with local industry to get a real-world advantage during their studies.

Students who want to get into the workforce or want a balanced study load to fit around other commitments, the University of Tasmania has an option to suit their lifestyle: • Get hands-on experience with corporate internships, guest lectures from local business leaders, and current case studies from businesses in Tasmania and around the world. • Fast-track their studies and complete in two years with the University of Tasmania’s accelerated study mode. • Gain a qualification recognised by all the major professional bodies in business and economics. • Learn from the best with industry experts and teaching staff recognised as international leaders in their field. • Access real-time financial data systems used by global business and financial professionals.

The Bachelor of Business is an accredited course of study. The aim is to enable students to critically apply routine discipline knowledge, while understanding the theoretical underpinnings, and to clearly communicate discipline advice and ideas. Students develop skills in problem solving and decision making for straight forward situations in practice, using social, ethical, economic, regulatory, and global perspectives. Bachelor of Business graduates will be able to contribute to their profession and to society within a culture of independent lifelong learning. The Bachelor of Business provides the opportunity for graduates to acquire an understanding of business and to develop a coherent body of knowledge in various majors, which will allow them to meet the entry requirements necessary for associate membership of the relevant professional bodies.

Graduates of the Bachelor of Business will be able to: • Acquire and apply discipline specific knowledge and skills related to business and organisations (Discipline Knowledge). • Communicate information effectively in written and oral forms with a diverse range of stakeholders (Communication Skills). • Apply critical and analytical skills to the identification and evaluation of complex business problems and draw logical conclusions (Critical Skills). • Work both independently and collaboratively to achieve agreed team outcomes (Teamwork).

Marketing is about finding creative solutions to communication problems. Students will learn how to identify a target audience, develop strategies to reach them, and communicate effectively to drive action.