Bachelor of Arts (Honours) - Marketing, PR and Advertising (Placement Year)

The BA (Hons) Marketing, PR and Advertising degree is accredited by the Chartered Institute of Marketing (CIM). Selection of specified modules provides exemptions toward the CIM Diploma in Professional Marketing, strengthening professional credibility within the marketing sector. The programme focuses on the integrated management of marketing, marketing communications, public relations, and advertising, while enhancing knowledge of contemporary marketing practice through a comprehensive multimedia communications approach. Learners engage with placements, internships, and live industry projects, allowing direct involvement in real marketing challenges and the development of practical professional skills. An optional placement year is available between the second and third years of study to further enhance industry experience.

Marketing is an essential function for organisations seeking to promote products, services, and brands to diverse audiences. This degree offers a strong foundation in core marketing, branding, and communication concepts, preparing graduates for successful careers in advertising and public relations within both organisational and agency environments.

The placement year provides practical immersion into professional settings, enabling students to apply academic learning to real-world activities. This experience contributes to enhanced employability by building industry knowledge, creating professional networks, strengthening curriculum vitae, and helping refine future career objectives.

The programme delivers an in-depth and hands-on exploration of one of the most dynamic business disciplines. Students develop the skills necessary to plan and implement effective communication campaigns, ensuring messages are delivered to appropriate audiences at optimal times. Through progressive development in marketing, public relations, and advertising techniques, participants gain understanding of how strong and consistent brand identity is created and how it influences business profitability. By programme completion, graduates produce a professional digital portfolio showcasing their creative and strategic capabilities.

The Chartered Institute of Marketing is the leading global professional body for marketers, dedicated to advancing the profession through the maintenance of professional standards and the development of practitioner expertise. Collaboration with CIM enables opportunities to pursue professional qualifications parallel to academic study. These qualifications are highly valued by employers, and the associated content is integrated into the programme to ensure graduates are equipped with industry-relevant skills for career success.

The degree also offers pathway options that allow focused study aligned with individual interests and career aspirations. Each pathway supports the development of specialist skills and determines the direction of study and module selection, ensuring a tailored academic and professional preparation within the broader marketing, public relations, and advertising discipline.