Integrated Foundation - Bachelor of Science (Honours) - Digital Marketing (N507)

Marketing at Teesside University centres on understanding consumer journeys and building meaningful relationships between people, brands, and stakeholders. The course explores core areas such as digital marketing, brand management, and strategic planning, while helping students understand the values that connect organisations with their audiences. It is a diverse and creative field that attracts students from backgrounds including business, design, English, media, psychology, and sociology. Through strong industry links, students are also introduced to the latest trends, including the influence of digital technologies and artificial intelligence on business and society. The course includes a foundation year, making it suitable for students who need additional preparation or do not yet meet the requirements for direct entry into Year 1.

Students gain valuable hands-on experience by working on live projects with local SMEs and national brands, allowing them to understand how marketing operates in real-world settings. They explore key stages of the customer journey and develop strategic communication skills, focusing on what to say, how to say it, and where to deliver messages effectively. Opportunities such as the Teesside Marketing Clinic enable second- and final-year students to provide consultancy services to small businesses, social enterprises, sole traders, and start-ups in the Tees Valley region, further strengthening their practical knowledge.

Teesside University offers a range of benefits to support students throughout their studies. Financial awards and scholarships may be available to help with tuition and living expenses. The university was ranked 1st for Student Satisfaction in Marketing in the Complete University Guide 2026. It also encourages entrepreneurship through initiatives such as Launchpad and Fuel, which have supported the creation of over 500 student-led start-ups. Additionally, as a signatory of the United Nations’ Principles for Responsible Management Education (PRME), the university promotes sustainability and responsible leadership, preparing students to address global business challenges effectively.

This course can be studied with an optional work placement year at no additional cost, providing students with extended industry experience. In addition, students have opportunities to gain practical exposure through shorter work placements, internships, and other work experience activities, helping them engage directly with the sector.