Bachelor of Arts (Honours) - Marketing Management

The BA (Hons) Marketing Management at Cardiff Met has been developed in conjunction with the Chartered Institute of Marketing (CIM) syllabuses. The course has a great reputation for its vocational orientation - becoming a 'Met Marketer' will enable students to gain the academic knowledge and practical skills needed to gain employment in the marketing industry.

The Chartered Institute for Management (CIM) describes marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". Marketing is a critical business function and is perhaps the most important component in determining a business' profitability.

Upon graduating students will have a wide base of marketing and management knowledge in what marketers say will be the most important knowledge capabilities in 5 years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation and be able to speak French, Spanish or Mandarin Chinese. Students will also have the personal capabilities senior managers expect of a professional marketer: creative, commercially-astute, inspiring and not risk adverse.

The BA (Hons) Marketing Management degree has been awarded the CIM ‘Accredited Degree’ status – this accreditation provides students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications. In addition to this students will be able to participate in the CIM Student chapter and follow in the footsteps of the award students by participating in the CIM based creative and entrepreneurial activities. The competition will enable students to experience what it is like to work for a marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face.