Bachelor of Arts (Honours) - Marketing (N500)

The role of marketing in any organisation is to build relationships and communicate with customers. In such a competitive environment, marketing has never been more important. Without good marketing, businesses won’t keep their customers and they will turn to a competitor.

This degree provides both a theoretical and practical grounding to help students develop the skills and knowledge to follow one of the many career opportunities in marketing, brand management, digital marketing, social media marketing, consumer research, advertising and PR.

Students will gain a firm understanding of the day-to-day work in marketing and its strategic role in supporting the organisation. This degree is accredited by two leading professional bodies - the Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM) and in addition to their degree, students can choose to take professional qualifications.

There are so many opportunities and varied careers in the profession, and students will be able to work in a range of general marketing roles, as well as more specialised careers in Digital Marketing, Advertising, Marketing Research, Public Relations, Social Media, Media buying and planning, Customer Relations and more.