2-Term Pathway - International Year Zero in Business Management and Law - Continue to Bachelor of Science (Honours) - Marketing

2-Term Pathway - International Year Zero in Business Management and Law - Continue to Bachelor of Science (Honours) - Marketing | This pathway prepares students for progression into a Bachelor of Science (Honours) in Marketing. The International Year Zero provides academic preparation while developing foundational knowledge and transferable skills. Students can gain an understanding of business and marketing concepts before progressing to degree-level study. Marketing can explore consumer behaviour, market research, branding, communications, digital marketing and strategic planning. Students develop analytical thinking, creativity, research and communication skills that can be valuable in professional environments. The pathway is suitable for students interested in understanding customers, markets and business growth. It can support future careers in marketing, advertising, digital media, brand management, communications, sales and market research.