Master of Science - Global Branding and Communications

Combining insights from international marketing, branding and strategic communications, this course equips students with the skills needed to build strong brands and deliver effective marketing communications across diverse cultural and market contexts. Students explore advanced theory and practice in branding and communications, including brand strategy, communication planning and responsible consumer behaviour. The course focuses on understanding global consumers, transnational brand positioning and the impact of digitalisation on worldwide markets. The industry placement or research year provides valuable professional or academic experience and allows international students to study in the UK for two years instead of one. A two-year international study visa route is available to support applications for this course. Branding and communications are fundamental to organisations seeking to establish a strong presence in today’s increasingly interconnected global marketplace. The course develops the knowledge and skills required to build powerful brands and deliver effective marketing communications across diverse cultural and international contexts. Top reasons to study this course: • Combination of branding, communications and global marketing: Provides a holistic approach to brand development, positioning and communication across global markets. • Strong strategic focus: Develops in-depth knowledge of marketing strategy, brand strategy and communication planning. • Analytical and creative approaches: Combines analytical thinking with creative decision-making to develop well-rounded marketing professionals. • Tackling contemporary topics: Addresses industry trends and developments, including consumer behaviour and responsible marketing. • Ethical and responsible marketing: Prepares students to design strategies that are effective, ethical and socially responsible. • Gain industry experience: Offers the option to apply for an additional industry placement year to gain professional experience and apply academic learning in a real-world setting. • Develop skills highly valued by employers: Develops skills in strategic thinking, brand management, communication planning, cultural awareness and market insight.

The Global Branding and Communications MSc enables students to specialise and develop a competitive profile in today’s job market. The course provides both theoretical knowledge and practical skills relevant to a successful career. The course is designed for individuals seeking careers in sectors such as advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales. The MSc also provides suitable preparation for further study at MPhil or PhD level or for careers as professional marketing researchers.