Bachelor of Brand Design (G305) (Co-op)

The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing students to be a forward-looking brand designer with strengths in collaboration, research, critical and strategic thinking, technical design execution and brand storytelling. This program is built on multidisciplinary pillars of research, critical thinking, strategic brand development, technical design execution and brand storytelling. Brands are more than logos or sales tactics, they are carefully developed relationships between the brand makers and audiences – a brand is a promise to follow through on a purpose and a set of values that taken together express how someone perceives an organization or product. The Honours Bachelor of Brand Design degree is an opportunity for students to connect to a knowledgeable creative community of collaborators. They will become a strategic designer who can bridge business strategy, technology and the design world in order to produce innovative brand experiences. Graduates of this program will have the analytical and technical skills to: • Communicate and evolve the brand through the design of visual and physical, online and offline identities and experiences. • Research to create and tailor designs that work across different touchpoints, generating dynamic, responsive, multisensory and personalized brand experiences for customers. • Write, visualize and translate the brand story across these touchpoints and engage long-term with the emotions of audiences. • Collaborate toward creative innovation with multidisciplinary teams.

This program responds to the dynamic and growing field of design, training students to:

• Create streamlined brand messaging across numerous mediums and touchpoints that engage audiences. • Understand new technology and be able to work across the old and new channels. • Have strong writing skills and adapt to different situations, audiences and genres. • Be flexible in that students are able to adapt to changing work and work environments (multiple sectors, services and products). • Work collaboratively and bridge business and creative roles by understanding the culture, processes and language of the branding business. • Utilize diverse and quantifiable research methodologies in the design process. • Offer a diverse and customizable range of services to clients, particularly niche services (e.g., video and animation). • Have the ability to compete on tender: put together a professional sales pitch while offering a competitive price.