Discover how business and creativity collide as students develop fundamental skills in communications, marketing, business development, project management and more.

Blending theory with real-world scenarios and projects led by industry-experienced instructors, students will learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty. Students will also learn about the complete customer journey and how it’s supported across traditional and digital marketing tools and technology.

Students will finish the program with a capstone course that enables them to apply their abilities in a work-integrated learning project, further developing critical thinking, communication, collaboration and organizational capabilities.

When they graduate, they will be ready to enter the field as a marketing or communications assistant, marketing coordinator, social media specialist, or event coordinator.