Bachelor of Arts (Honours) - Fashion Business and Promotion

The BA Fashion Business and Promotion course is designed to prepare students for a wide range of careers within the fashion industry, including roles in marketing, buying, public relations, trend forecasting, and event management. The programme offers a comprehensive understanding of the fashion business, going beyond garment creation to explore the strategic, commercial, and promotional aspects of the industry.

Students develop key skills through a combination of creative and practical learning. This includes gaining experience in visual communication using industry-standard CAD software, as well as building self-promotion skills to enhance their professional profile. The course encourages innovation and forward-thinking, with a strong focus on areas such as sustainability and digital technology.

Teaching is delivered by experienced industry professionals and supported by insights from successful alumni, ensuring that students receive relevant and up-to-date knowledge across various sectors of fashion. The programme also explores how different roles within the industry collaborate, providing an understanding of consumer behaviour, market trends, and competitive dynamics on a global scale.

Through hands-on learning, students engage in live projects, industry briefs, and collaborative work, helping them develop practical experience, teamwork, and presentation skills. Guest speakers and industry connections further enhance learning and provide valuable networking opportunities.

Sustainability is a key element of the course, with students exploring the United Nations Sustainable Development Goals and learning how to apply responsible practices within the fashion industry.

The course also offers an optional professional placement year, enabling students to gain real-world industry experience, build professional networks, and enhance their career prospects before graduation.