Bachelor of Arts (Honours) - International Tourism Management and Marketing (N85N)

At Chester Business School, our International Tourism Management and Marketing Management courses are brought to life through engaging, real-world experiences, interactive learning, and close industry exposure. Chester, recognized as one of the UK’s foremost historic tourism destinations, provides the perfect backdrop to explore tourism marketing, development, and management strategies that are applicable worldwide. We are passionate about promoting sustainable and responsible tourism practices, and you will learn innovative and creative approaches to managing tourism destinations that are successful, environmentally sustainable, and competitive.

In today’s fast-paced, competitive marketing landscape, we aim to provide you with much more than core subject knowledge. From day one, you will develop practical skills and industry-focused experience that give you a competitive edge in the job market. Our program prepares you to excel in your career by equipping you with a broad skill set valued by employers across the industry.

All modules are aligned with today’s business realities, examining everything from small local businesses to major global brands. You will explore current trends in customer behaviour, digital communications, and innovative marketing strategies. By studying this combined honours degree, you will develop into an outstanding business professional, ready to pursue a rewarding career you are passionate about.