Master of Science - Sport Business and Innovation

Loughborough University's most popular Sport Business program, Master of Science Sport Business and Innovation focuses on the key principles of innovation and enterprise which are cornerstones to the world of sport business. The program focuses on the key principles of innovation and enterprise, which are cornerstones within the world of sport business.

As a fast-paced and ever-changing industry, understanding how sports businesses are evolving and innovating to incorporate technological advancement, meet changing consumer behaviours and ensure relevance in new digital sporting environments is critical. This Sport Business master's programme aims to develop students' understanding of key sport management, business and marketing principles and will introduce them to business strategy principles, entrepreneurship, and innovation in and through sport.

Students will examine the rapid growth in the business of sport and its accompanying impacts in an era of significant social, economic, and technological change. Through this examination they will be able to identify industry trends, understand customer needs, and establish and evaluate the organisational practices required to remain competitive in a global sport marketplace.