Post-Graduate Qualifying Program – Business (085336F) + Master of Marketing and Innovation Management (083332D)

The Post-Graduate Qualifying Program - Business is made up of four core units comprising three PQP units that embed and test academic rigor and language development, together with one discipline-based unit for which Edith Cowan University. will award advanced standing on transfer to the university.

Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organization, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.