Master of Arts - Media, Campaigning and Social Change

This innovative Master’s degree equips students with the skills and knowledge needed to develop and analyse campaigns and activism for progressive social change, with a particular focus on communications and the media.

As the only postgraduate programme of its kind, it offers flexible delivery options for both full-time and part-time study. Alumni work in not-for-profit organisations around the world.

Students learn how to design campaigns while exploring broader concepts such as storytelling, theories of change, power and the values that underpin campaigning practice.

The course draws on close, long-standing connections with leading campaigners and communicators in London’s vibrant social change sector. An advisory panel includes representatives from Friends of the Earth, Save the Children, Advocacy Hub, Tearfund, FairSay and the National Council for Voluntary Organisations. Panel members help ensure that the curriculum reflects the skills currently in demand and contribute to an engaging learning experience through live briefs, guest lectures and other activities. A limited number of work placements or internships are usually available.

The programme is intended for individuals with experience or an interest in social change, media, communications, or campaigning within not-for-profit organisations. Students improve their practical skills, develop a deep understanding of the theories and frameworks that shape campaign communications, and critically reflect on current and historical practices.

The course supports those seeking to begin or progress a career in campaign communications within charities, pressure groups or the public sector. It may also appeal to professionals working in corporate social responsibility. Alumni hold a range of senior campaigning and communications roles in charities, NGOs, agencies, think tanks and government departments.

The course team has experience in both developing social change campaigns and conducting academic research into the relationships between media, campaigning and social change. The programme is jointly led by Dr Anastasia Kavada and Michaela O’Brien, with additional teaching delivered by practitioners and members of the internationally renowned Communication and Media Research Institute. Teaching takes place at campuses in London’s West End.