Bachelor of Business Administration - Marketing

Every business depends on key marketing decisions, from branding to advertising, to help drive revenue and increase market share. Cape Breton University provides a comprehensive approach using modern facilities and approachable faculty who have real experience in the marketing world. Students will learn the skills needed to connect with consumers and solve marketing problems that businesses face every day.

At Cape Breton University, students will learn about ways to make business decisions with the use of simulations and case studies. They learn about the role various stakeholders play in an organization’s marketing decisions, while immersed in a friendly culture that inspires creativity and communication.

*Please note: Cape Breton is implementing a Tuition Deposit Policy. The Tuition Deposit Policy will take effect for all applicants starting with the January 2024 application. Students who receive an offer to study at Cape Breton University will be required to make a nonrefundable tuition deposit of a minimum of $2,500 to confirm their seat in the program. If a student does not confirm their seat, CBU cannot guarantee a spot will be available at registration time.