Bachelor of Arts (Honours) - International Digital Marketing (Top-up)

Program Description The rise of digital technology has reshaped the way companies look to reach and engage with their customers. By studying the International Digital Marketing top-up, students will get the opportunity to learn how international organisations are harnessing this change.

From social media to mobile advertising, and from wearable technology to micro-targeting, there are now a multitude of new ways companies can build their brands, attract business and interact with their customers. This course, primarily aimed at international students, gives students the opportunity to gain hands-on experience in digital marketing techniques, with a focus on practical marketing, digital marketing skills development and emerging themes in digital marketing, and how they all relate to an international business context.

Students can study the course over one-year, if they enter at Level 6, or over two-years, if they enter at Level 5. During the course, there are modules dedicated to providing students with the chance to develop their English language skills, as well as help prepare them for their future career – something they can also do through sessions in our DigiComm Lab, which is equipped with industry relevant software, designed to allow students to work in an environment that mirrors that of a digital marketing agency.