Industrial Design is the professional practice of designing products, devices, objects and services used by millions of people around the world every day.

Industrial designers traditionally focus on the physical appearance, functionality, and manufacturability of a product, but they are now involved in far more during a development cycle. This ultimately extends to the overall lasting value and experience a product or service provides for end-users.

The Master of Science in Integrated Industrial Design program will further develop students critical awareness of major industrial design practice, increasing input capability and value to employers. The programme encompasses the entire design process, starting from a design problem or opportunity and ending with a complete product that is fit for mass or batch production. It is suitable for both recent graduates and current practitioners who are looking to advance their core design knowledge and specialist skills to a higher level.

It covers areas such as sketching, visual layouts, presentation techniques, qualitative and quantitative design research methods, enterprise and business, design for behaviour change, collaborative design, creating product design briefs, project management, advanced CAD application and design practice.