Master of Science - Digital Marketing

The Master of Science in Digital Marketing develops students' employability by focusing on the skills employers need in this dynamic industry. They will study topics including campaign planning, customer insights and global marketing as they prepare for a range of digital marketing opportunities after they graduate.

This course provides a critical appreciation of elements of digital marketing strategies including website development and analytics, consumer behavior, digital campaign planning and branding within the global marketing context.

Graduates will be introduced to current and relevant examples of digital marketing and have the opportunity to develop digital marketing plans for a range of companies and situations. They will explore contemporary issues in digital marketing in class groups and develop their understanding of the opportunities and multi-channel management decisions facing marketers.