Bachelor of Marketing (Psychology) (0100820)

By studying the Bachelor of Marketing (Psychology) students will become an expert at uncovering the reasons behind consumer behavior. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that’s in demand across all industries.

Students can get inside the mind of customers by learning about the psychology that drives consumer decisions. They will be trained in innovative data practices that allow them to shine a light on the different facets of customers – from culture and lifestyle to personality traits and decision-making behaviors. Then, get practical experience translating these insights into influential marketing and communication strategies.

Students will hone their skills working on real-world business and marketing problems through or work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare them for an exciting career.

Leverage the strong industry partnerships of Deakin University's Business School and School of Psychology to take part in work-integrated learning programs. This gives students the opportunity to: • Get hands-on experience with emerging technologies and analytics tools • Work on psychology-led marketing strategies in industry settings • Complete research reports, presentations and projects that simulate real-world scenarios • Create professional profiles and action plans to boost their employability.

These practical experiences are available to every student and are crucial in ensuring they graduate well-connected, confident and job-ready.