Master of Science - Digital Marketing

The MSc Digital Marketing provides specialist digital and business knowledge while addressing responsible and ethical digital marketing practice in the age of artificial intelligence. The programme places digital marketing within a broader business and societal context by examining the balance between digital innovation and responsible approaches to the design of digital experiences and technologies. It is designed to develop positive and critical perspectives on mindful and responsible digital marketing, equipping graduates with the skills needed to address current industry challenges as well as those that may emerge in the future.

Delivered within Derby Business School, the course benefits from strong research expertise and established industry links. Students engage with real industry projects, live briefs and case studies, enabling the development of professional networks prior to graduation. The teaching team is research-active and practitioner-focused, with expertise spanning areas such as blockchain, automation intelligence, digital marketing and virtual reality, ensuring that learning remains contemporary and industry relevant.

The MSc Digital Marketing aims to build a strong foundation for a successful digital marketing career through the development of professional-level skills and leadership capabilities. Key areas of study include digital transformation in organisations, the integration of digital innovation with responsible principles, digital marketing in the era of artificial intelligence, advanced digital skills, social media marketing and data-driven marketing strategies.