Bachelor of Arts (Honours) - Digital Marketing and Digital Creativity (DM06)

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. This course will educate students towards creating work that bridges the gap between traditional creative practices and their modern technologically facilitated counterparts from gaming, to graphic design to music and dance. It responds to the continuing appropriation of emerging digital technologies by artists with the aim of discovering new approaches for creative expression, often referred to under the umbrella term ‘Creative Convergence’. The course responds to the teaching and research interests of staff within the subjects of Music, Performance and Visual Arts, as well as colleagues in the areas related to Computer Science. Students will learn how to use a variety of technologies and realize assessed projects; these may include motion capture, haptic feedback, interaction design, data sonification & visualization, animation & sound design, and coding/scripting in relevant languages strictly for creative output.