The International Incorporated Master provides individuals with the essential skills necessary to pursue further studies in one of Dundee’s outstanding postgraduate Business degrees.

In addition to exploring traditional marketing concepts and theories, students will also gain expertise in social media marketing, digital marketing, content creation, digital analytics, and data analysis. They will acquire practical knowledge of various marketing tools and learn about their advantages and disadvantages for professional marketers.

International Marketing and Management program enhances students’ comprehension of management, business, and extends beyond marketing.