The International Incorporated Master provides students with the essential skills needed to pursue further studies in Business at one of Dundee’s prestigious postgraduate programs.

In addition to exploring traditional marketing concepts and theories, students will also gain knowledge in areas such as social media marketing, digital marketing, content generation, digital tracking, and data analysis. They will learn about the practical applications of various marketing tools and understand the advantages and disadvantages of each for professional marketers.

Furthermore, students will examine how organizations engage with customers and stakeholders through branding. They will learn about the concept of branding, how to effectively manage it, and utilize tools and frameworks for analyzing information. Branding encompasses an organization’s overall approach, including visual and written representation, as well as strategic vision.