Bachelor of Arts (Honours) - Fashion Marketing and Promotion (NN56)

Program Description The course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in this digital era. The fashion promotion industry offers some of the most attractive jobs in the industry and the course allows students to experience the wide spectrum of this field. The course will also give them a much better understanding of how students could use their strengths to achieve future ambitions in the arena of fashion promotion. The aim is to help students realise their potential by directing them to the areas that are of greatest interest to them, both for studies and in the future. This course has been developed with expertise from the industry in order to respond to the changing needs of fashion brands in the current innovative fashion industry landscape. The industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop creative, technical and business skills on a commercial level.