Bachelor of Arts (Honours) - Advertising and Marketing Management

​The BA (Hons) Advertising and Marketing Management at Cardiff Met is a marketing specialist degree which has been developed in conjunction with the Institute of Practitioners of Advertising (IPA) syllabus ensuring that teaching content is well aligned to industry expectations. The course has a great reputation for its vocational orientation - becoming a 'Met Marketer' will enable students to gain both the academic knowledge and practical skills needed to gain employment in the advertising and marketing industry. The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. The course has been awarded the CIM ‘Accredited Degree’ status – this accreditation provides students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.

The degree in Advertising and Marketing Management will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern integrated advertising campaigns. Advertising continues to enjoy a high profile within the marketing communications sector especially with regard to brand building activities.

This course offers students the chance to develop their knowledge and skills to become highly informed in all aspects of advertising. Enabling students to develop and plan advertising campaigns in conjunction with other marketing activities, promotion, direct and digital media. This degree also incorporates important elements of the wider marketing area in order to ensure that students can enter the graduate market able to contribute effectively to all elements of marketing. Students will be well equipped with a range of practical skills as they will be taught to use industry standard software equipping them with visual skills, alongside developing verbal and written communication skills.

In addition to this, as a Met-Marketer students will be able to participate in the CIM Student chapter and follow in the footsteps of award students by participating in the CIM based creative and entrepreneurial activities. The competition will enable students to experience what it is like to work for a marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face-to-face.

The course lecturers have both academic knowledge and industry experience to develop the skills needed to become highly employable marketing graduates. Students will enter a 'think tank' of advertising and marketing, putting their knowledge and skills into practice during their assessments and work placement opportunities. An optional work placement year between the second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry.