Create compelling digital customer experiences with this two-semester graduate certificate. Student will learn about various digital tools and technologies as well as learn to create project management frameworks, digital strategies and tactics. Combine theory and hands-on learning to gain the skills needed to adapt in a constantly evolving digital marketing landscape.

As part of the program, Student will learn to identify and articulate customer segments, assess the fundamentals of effective search engine optimization (SEO) and search engine marketing (SEM) campaigns, gain hands-on experience in planning and implementing real-world digital marketing campaigns, and discover how data analytics plays a pivotal role in shaping marketing decisions