Marketing. Finance. Operations. Management. Technology. Data analytics. Organizational behavior. Business administration majors will learn about all of the key pieces involved in starting, running and growing a business, like the ability to communicate clearly, think critically, solve problems and lead teams. Classes often include real-world case studies that bring the business world to life and challenge students to think about what they would do in similar circumstances. Choosing a specific business concentration (or two) will let students dive in and focus on one area, typically with a series of upper-level courses in their junior and senior years.

At the UB School of Management, students can choose from a range of concentrations, including:

• Data analytics—apply advanced methods and models to business challenges as students learn to analyze, manipulate and draw inferences from large data sets. • Entrepreneurship—learn how to think creatively, start a small business and use entrepreneurial skills within a larger organization. • Financial analysis—gain a deeper understanding of financial issues as students prepare financial statements, analyze cash flow and study risk versus return for capital investments. • Human resources management—study effective leadership and motivational practices for recruiting, developing and retaining people within an organization. • International business—get a global perspective on economics, trade, corporate cultures, marketing across borders, managing international finances and other key topics. • Management information systems—solve business problems using technology such as databases, network devices, cloud technologies, computer-based systems and programming languages. • Marketing—prepare for a career in sales or marketing as students learn about creating and overseeing marketing programs, including consumer behavior, digital marketing, brand management and other topics. • Operations and supply chain management—study strategic quality management, optimum supply chain configurations, modern project management and other concepts that give organizations an advantage.