Bachelor of Arts (Honours) - Creative Direction and Curation for Fashion

Creative direction is championing the intersection where art direction and aesthetic design meet strategy. As such, the role of Creative Director and Curator is becoming increasingly important across the full fashion and lifestyle sector. This course responds with a focus on visual literacy and aesthetic agility based on contextual understanding, critical thinking and conceptual innovation. By investigating and innovating cultural and social aspirational narratives, they will develop aesthetic solutions across a range of multi-modal promotional platforms and communication spaces – 2D and 3D, print and digital, photographic and film – meeting the needs of the ever-shifting fashion industry. Through an interrogation of aesthetics and visual outcomes, they will have a unique opportunity to develop real authority on the creative and conceptual possibilities of the role of Art Director and Creative Curator, grounded by a rigorous understanding of the evolution and provenance of image-based innovation and storytelling.