Double Degree - Bachelor of Arts - Women and Gender Studies & Bachelor of Business Administration - Marketing (Optional Co-op)

With a combined Bachelor of Arts/Bachelor of Management (B.A./B.Mgt.) degree, the student can explore a multitude of interests and careers. For example, if the student is interested in managing an art gallery, they can major in art and general management. If sports marketing ignites their passion, they can major in kinesiology and marketing.

Bachelor of Management - Marketing

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers themselves are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

Students will learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. They will also draw from fields such as history, English, political science, economics and sociology.

Bachelor of Arts - Women and Gender Studies

Whether as activists, scholars or labourers, women have generated significant changes in society. Women and Gender Studies offer students the opportunity to learn how these changes were initiated and gives them the tools to actively participate in the creation of an inclusive society.

Using feminist theory and research methodologies, Women and Gender studies examine the historical and contemporary conditions of women and men in society. The department draws on a vibrant community of scholars and activists both inside and outside the university to explore a wide range of issues.

Students in the program will increase their knowledge of women’s lives, bodies, experiences, labour and scholarship. Students will also explore feminism as an influential political and social global movement that has generated significant change in all aspects of daily life for men and women.

The department encourages all students to enroll in women and gender studies classes to discover enlightening perspectives applicable to their chosen field of study. By participating in these classes, students will develop an in-depth understanding of how current and historical events, ideas and institutions have been structured by gender, ethnicity, race, age, ability, class and sexuality.