Master of Science - Digital Marketing (Advanced Practice)

The MSc Digital Marketing (with Advanced Practice) at Teesside University International Business School is a comprehensive postgraduate program designed to equip students with the essential skills and strategic mindset required for modern digital marketing roles. The curriculum covers key industry competencies, including social media management, business marketing strategy, digital marketing communications, automation, content curation, and data analytics.

Key Focus Areas • Data-Driven Strategies: The program removes the guesswork from campaign planning by teaching students how to track, analyze, and apply digital metrics across all channels to optimize user experience and boost return on investment (ROI). • Strategic Integration: Students examine a wide range of marketing theories to develop a critical toolkit, learning how to seamlessly link digital execution into broader strategic marketing planning processes. • Managing Technological Disruption: The curriculum explores the disruptive nature of modern technology, challenging traditional marketing practices and preparing students to navigate changes across infrastructure, processes, people, and culture.

Industry Alignment and Practical Value Devised in collaboration with leading digital agencies, this practice-based course offers valuable exposure to global brands such as Coca-Cola, Apple, Adobe, Microsoft, and major professional services firms. As part of a designated Adobe Creative Campus, students benefit from enhanced digital and creative skill development.

Furthermore, the program is professionally accredited by the Institute of Data & Marketing (IDM), giving students the opportunity to sit an online exam to earn the IDM Certificate in Digital and Data-Driven Marketing alongside their master's degree.

Length of the Program • September start: 20 months, including a summer break. • January start: 2 years, including two summer breaks. • May start: 20 months, including a summer break.