Students develop specialized skills in product and service promotion. Master marketing principles including retailing, sales, advertising, digital business, and event marketing for a career as a marketing specialist, research analyst, account executive, media director and more. The Associate in Applied Arts and Sciences degree and Certificate are designed to provide students with the knowledge and skills in the marketing field to enter the workforce directly upon completion of the degree or certificate. Shoreline Community College works closely with local advisory committees comprised of industry professionals to ensure students receive the knowledge and skills currently in demand by employers in the field. Students interested in pursuing a four-year baccalaureate degree in Business should follow the Associate in Business, DTA/MRP Planning Guide transfer degree planning guide.